Tom Augenthaler is obsessed with helping businesses of all sizes design influencer strategies that drive brand awareness, generate leads and market products and services. Working with influencers from all over the world, his programs have yielded sales lifts of up to 84% equating to multi-million-dollar ROI. In 2009, he designed the B2B influencer program for HPE which the longest running program of its type and in its ninth year of service.