Being a premium brand in today’s economy involves a delicate balance between creating high-end content and working with aspirational creators, and making sure you don’t alienate your fans. These challenges only widen as your business grows, when your OG fans may notice any change in your social content and feel the special feeing that they loved so much has dissipated as the community has grown.

This session will explore how luxury brands can scale their community without losing what makes their social presence so appealing, and how they can walk the line between being aspirational yet inclusive.