First Wave
Introducing this year’s first wave of sessions and speakers, designed to reflect the ever-growing shift of creators as culture shapers and strategic partners in the creative process. We’ll be releasing new faces & discussions very soon, so stay tuned for more updates. In the meantime, have fun browsing.
THANKS TO OUR STAGE PARTNERS
Main Stage
HEADLINER: Productivity Meets Purpose - Grace Beverley’s Blueprint for Brand Building
Changemaker, digital broadcaster and one of the UK’s most high-profile ‘Gen Z’ entrepreneurs, Grace Beverley, will spotlight what it takes to build your brand universe. We’ll explore Grace’s entry into entrepreneurship, from building her online following while at Oxford University, to becoming the founder of TALA, The Productivity Method, Shreddy and Co-Founder of AI company Retrograde. In a space where consumers seek more than products, community can be your most powerful growth engine. With a global audience of over 3 million, Grace will share how she’s leveraged authentic connection and long-term engagement to fuel brand success. Finally, we’ll look ahead to where the next big opportunities lie for brand marketers eager to stay ahead of the curve.
Ideology of Influence - Introducing The Creator Economy's Next Phase
The creator economy has grown up – no longer a niche, but a vital part of the UK’s creative industries ecosystem. Signalled by the Department for Culture, Media and Sport’s commitment in its Creative Industries Sector vision, the UK is serious about supporting creators as an economic force. Coupled with YouTube’s most recent survey, garnering over 10,000 responses from creators eager to professionalise, this marks a huge step forward for the sector. This session will unpack what the next phase looks like, from building infrastructure to helping creators thrive. Join us to explore how the UK can lead the way in building a sustainable, professional creator economy as we look ahead to the future.
Slop vs. Substance - Is Creator Content Key to Breaking The AI Feedback Loop?
Whether we like it or loathe it, AI is here to stay. But in the pursuit of efficiency, are we losing sight of what remains at the heart of consumer connection: creativity and trust. With Google’s latest updates pushing even more algorithmically-generated results to the forefront, the question is: what breaks this cycle? Handing over to experts at the intersection of tech and influence, we’ll hear from both sides of the coin, as they unpack the future implications of generative AI – not on workflow, but on visibility, discovery and culture. Is creator-led storytelling the antidote to AI slop? Can they co-exist? Or are we too far into the feedback loop to break free?
Creator Stage
From Online to IRL - Why Community Ownership Matters More Than Ever
As social platforms double down on interest-based content, creators are becoming more strategic than ever, moving beyond social to build engaged audiences through alternative channels. Join Millie Gooch, Founder of the Sober Girl Society, for a deep-dive into what it really takes to build, grow and sustain a purpose-driven community – both online and IRL. Millie will share insights on how creators can move from rented platforms to meaningful community hubs, why IRL events are a powerful tool for retention and trust, & how to design a sustainable creator business that isn’t at the mercy of the feed.
Monetisation Masterclass - How Creators ACTUALLY Make Money
Enter Jade Beason. Youtuber, Consultant and Founder. Having taken her YouTube Channel from 0 subscribers to a fully monetised account in just six months, Jade is here to spill the tea on how creators actually make money on the different social platforms. Focusing specifically on YouTube, Instagram and TikTok, this session will cut through the noise, breaking down the steps creators need to grow and get paid. From in-bound brand partnerships to creator funds, Jade might even drop some figures…It’s an – if you don’t know, get to know – situation.
Brand Stage
SPONSORED BY
SPONSORED BY MODASH: Why You'll Never Find a Lamp Influencer: How to 10x Your Influencer Pool
When trying to scale influencer programs, very often, brands get stuck in a box. They get tunnel vision, looking only for influencers that create content in their ‘niche’. Beauty brands that only recruit beauty influencers. Travel brands that only recruit travel influencers. They stick with the obvious choices (that their competitors have already found too), and overlook exceptional talent that could have a great story.
Ryan Prior, Head of Marketing at Modash, will cover:
Stop Renting, Start Owning - Building Brand Real Estate on Social
In the next two years, the creator economy is expected to double in value. And yet most brands are showing up on social like it’s still 2015. That’s why we’ve welcomed Dom Smales at GloMotion Studios, and Danielle Holley, Brand Director at Sainsbury’s, to explore how brands can start to build valuable entertainment assets with lasting value, all while owning the IP. Brands – think producers, not just advertisers. Our experts will break down how brands have a real opportunity to work with creators as strategic partners on their own channels, and create content that truly keeps audiences entertained. Stop renting, start owning.
Passing the Vibe Check - How L'Occitane Mastered Sensory Storytelling
We’re entering the era of vibe-first content, where the way something feels is more important than how it’s explained. In a scroll-heavy world, attention is won by content that evokes a mood, a moment, a memory. And brands that master this sensory language are the ones that break through.
This session unpacks how Kyra and L’Occitane used creators to bring product experience to life in a way that words never could. Through slow, tactile, sensorial content, the brand invited audiences to feel their products through the screen, making skincare not just seen, but felt. You’ll learn how sensory storytelling can elevate creator campaigns and how to create influencer content that lingers long after the scroll.
THE COMMUNITY PICK: Influence at Work - How B2B Creators are Reshaping the Business World
This session will see Kristen Sesto at Custom Influence break down a case study with none other than Hubspot, while also exploring other exciting marketing-related collaborations with Sophie Miller, Founder at Pretty Little Marketer. Sophie is a marketing industry creator who has spent the past 5 years building one of the world’s biggest and best communities for people in social media.
Get ready to learn:
Why Smart Brands are Betting on Substack
As brands and creators continue to pile onto social media platforms, competition is fierce. And the organic return for brands is sinking.
Enter Substack. Emerging as a powerful channel for brands looking to build deeper connections with the right audiences, the question remains: How can brand marketers successfully integrate it into their influencer strategy?
Maybe, just maybe, it could be the right fit for your brand.
With select brands already killing it on the platform, this session will map out how brands can develop deeper partnerships with Substack creators to build trust, especially when it comes to ‘high-consideration purchases’. Where creators go, brands should follow. Could this be the missing piece to your influencer marketing strategy?
- Please scroll the center of the page above to view the full agenda
