The Community Pick

The Community Pick

We understand that community is at the heart of our event. In an industry that relies heavily on meaningful relationships, we’d love to have one session at CreatorFest Europe that is developed, selected & voted for by our amazing community.

Voting is Now CLOSED

One of the following sessions will soon be revealed as this year’s 2025 Community Pick WINNER!

This session will provide a deep-dive into self-aware comedy and making the product or brand the ‘butt of the joke’ and the payoff. We Are Social will explore how to leverage creators and comedy to stand out from the crowd.

Speakers – Gabe Jaffe, We Are Social, Alicia Brown, We Are Social & Booking.com 

While over 80% of brands are now engaging in influencer marketing, only an estimated 30- 40% of brands are fully embracing dedicated, long-term brand ambassador schemes. In this session, The Goat Agency will explain why you need to be. For the past two years, Goat and Unilever UK and have been cultivating an ambassador scheme together, working with creators on a long-term basis, with real proof that they drive desired brand results, not just through raw data points like impressions and engagements, but also by fostering positive sentiment and community advocacy. In 2024, Roo’s Home was signed as a year-long ambassador for Unilever Home Care. Due to the exceptional results driven from year one, she has now signed a year two contract – a first across Unilever Europe Home Care. This demonstrates that Unilever has seen the value of working with long-term ambassadors and the sustained results they can drive.
 

Speakers – Hannah Rendall, The Goat Agency, Rachel Davies, Home with Roo. 

Traditional storytelling is no longer relevant or effective as people’s attention becomes a scarce resource. The death of the follower, the filter bubble effect, the hyper polarisation and hyper fragmentation of audiences, are symptoms of a depressed and tired society that is also hyper-active and hyper-productive. All in all, the real social dilemma is social becoming the end of the social. So, what is next? This session will explore how the creator’s archetype is disruptive by definition. And they are the ones leading the future of the industry by challenging the principles of the current algorithm-driven culture. We will discuss how creators, as brands, can spark culture building connections through participation.

Speakers – Natalia Suniga, The Strategy of Things. 

The Mainstream is a digital media platform dedicated to supporting the next generation of creatives. This panel will discuss and give top tips on how digital content creators can work with brands and pitch their ideas to TV, film and entertainment companies.

Speakers – Remel London, The Mainstream, Melissa Quashie, Paramount UK, Natalie Rose, ITV, Stacey Carr, Nickelodeon, Amber Muotto, AMPR.

This session will look at a particular case study run with Hubspot as well as Sophie Miller, Pretty Little Marketer’s, other exciting marketing-related collaborations. Sophie is a marketing industry creator who has spent the past 5 years building one of the world’s biggest and best communities for people in social media.

How creator and influencer marketing is now taking over the business world.
How influencer marketing works for businesses marketing to other businesses (and the people that work within them)
From a creator's POV, what it's like to turn a traditional career into social content?

Speakers – Kirsten Sesto, Custom Influence & Sophie Miller, Pretty Little Marketer. 

Creators have something to say and it’s time to listen. What makes a really strong creator brief? How do you tread the fine line of providing guidance for creators versus a to do list? How can we make sure creators can perform and feel their authentic selves during partnerships? This talk explores the importance of brand and creator communication.

Speakers – Luke Barnes, Influencer, Caspar Lee, Influencer, Eva Bojitos, Shark Ninja, Thomas Brag, Yes Theory.

In this high-level presentation, cultural dance educator and founder of Rhythms of the Diaspora, Renée Miller-Reid, unpacks the erasure happening behind the viral trends. From TikTok choreographies to soundbites echoing across social media, African and Caribbean cultures are constantly used but rarely understood. Dancers replicate the moves. Brands use the music. Yet the heritage, stories, and context are stripped away. This session is a call-out and a call-in – a raw reflection on what happens when culture becomes content, and what we lose when visibility doesn’t come with credit. Renée explores how diasporic traditions are being washed out of the conversation even within the dance industry and how creators and platforms can move with more care, context, and integrity.

Speakers – Renée Miller-Reid, Rhythms of the Diaspora

The traditional 9-5 job no longer defines the full scope of a person’s identity or creative potential. In today’s creator economy, having a full-time job is no longer a barrier, it’s a bonus. Meet Jade Macpepple, a London-based paralegal and rising content creator who’s proof that you don’t have to quit your day job to make an impact online. With over 40K followers and partnerships with brands like H&M and Silverstone, plus titles like Nike Guest Designer and Black Impact Social Media Influencer of the Year, Jade is redefining what it means to be a modern creator. This session explores the rise of the “career-creator” – professionals who are building communities, influence, and income outside of the 9–5. As audiences crave authenticity and real-life relatability, creators like Jade are building stronger trust, not in spite of their careers, but because of them.

Speakers – Peter Bamforth, Digital Voices, Jade Macpepple, Creator

VOTING CLOSED

This form has now been closed. Keep your eyes peeled for this year’s winner announcement, coming very soon….

Terms & Conditions

How are you making this fair?

There is a limit of only one vote per person, and you will not be able to vote for a submission from your own company, and only votes that come from a verified company email will be counted. 

When will I be able to vote?

Voting will open at 2pm BST June 25th, and will close at 2pm BST July 4th.

What if the session changes once accepted, from the idea that was initially submitted?

If the content changes from the original idea submitted, then we reserve the right to move to the second most popular session – this is to ensure that the audience hears a session that they originally voted for.

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