ATTENDEES INCLUDE

  • PUMA
  • Adobe
  • Substack
  • British Airways
  • dentsu
  • National Trust
  • Twitch
  • Cancer Research UK
  • Sky
  • Getty Images
  • The Goat Agency
  • Kimberly Clark
  • Spotify
  • Asda
  • Rakuten Advertising
  • YouTube
  • Disney
  • Eurail/Interrail
  • Logitech
  • Tripadvisor Group
  • Charlie Oscar
  • Monster Energy
  • BBC
  • Skyscanner
  • The Economist
  • Vinted
  • Google
  • Sandals Resorts
  • ITV
  • Teenage Cancer Trust
  • Castore
  • Pinterest
  • Advertising Association
  • Grenade
  • VML
  • Diageo
  • Shopify
  • UBS
  • Radisson Hotel Group
  • TikTok
  • Kantar
  • Disrupt Marketing
  • Edelman
  • Team GB

From Coin Flip to Confidence: Scaling the Impact of Creator Marketing

Creator marketing is scaling fast, but making the right content decisions is becoming harder. With so many signals to navigate, it’s not always clear what’s driving real impact. In this fireside conversation, Kantar’s Creative thought leader Vera Sidlova is joined by a senior social platform leader and a creator to explore what sits behind high-performing […]

The Creator Craft Awards

AKA The Crafties! Watch our winners take the stage as we celebrate the best of the last year in creator craft.

Afters @ Canteen

Carry on the chats over drinks at Canteen Food Hall & Bar (just 5-mins walk from Magazine), where we’ll be showing the football World Cup semifinal. There’ll be a chance to grab some food from their traders until 9pm too!

Sundowner Drinks

Time to wrap up Day 1 in style with a cold one on the Terrace as you recharge with the community. Take stock of all you’ve learnt and everyone you’ve met with stunning views of the London skyline!

The Long Game: Building an Audience and Owning It

A fireside conversation about why long-form content is finding new audiences, what it looks like to build something you own that keeps working for you, and where the next opportunity is opening up for UK creators.

Unlocking Growth on Spotify: Best Practices & What’s Next

With millions of fans discovering new content on Spotify every day, the opportunity for creators has never been bigger. Whether you’re just starting out or looking to level up, this workshop will give you best practices to help your content perform its best. Hear directly from Spotify Partner Managers Rachel Simpson and Evie Chiles as […]

Going Analogue: Is Offline the New Online?

With more people limiting their screen time in favour of real-world, ‘analogue’ pastimes, we need to ask: what does this mean for the future of digital creation? In this session, Pinterest’s Hannah Ngakane and Naji Basma explore how this offline movement is driving a new era of creative freedom. They will discuss how creators can […]

The Creator Economy Grows Up: Policy, Progress, and the Path Ahead

What happens when the fastest-growing sector in the world demands official recognition? We are entering a new era for the creator economy, but how is it being recognised, supported, and understood by those in power? This session will unpack the work happening behind the scenes to secure a sustainable, recognised future for creators. We’ll explain […]

Scaling Creator Marketing Without Killing Creativity

As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]

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