Escape The Algorithm: How To Build Genuine Connection In The Year Of Intentional Content Consumption
Social media feeds feel… repetitive, don’t they? Algorithms increasingly push similar content, flattening what’s considered ‘popular’ and making it incredibly tough for any brand to truly shine. But some brands (think Rhode, Crocs, Loewe) are cutting through. They’re building a unique sense of prestige and desirability, not by following the standard marketing playbook, but by […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events
When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take […]
Inspiring Creativity In A World Trending Towards AI Slop
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul and genuine perspective. The good news is that as audiences grow increasingly weary of this, the value of authentic, emotionally resonant storytelling has never been […]
How To Build Confidence & Visibility In Your Career
This session is about making yourself seen in a way that builds confidence and opens doors, even in an industry that keeps changing. Through stories from my own career in influencer marketing (where every job I’ve had has been unadvertised), we’ll explore different ways of being visible, internally within your team and organisation, or externally […]
Testing, Testing: The Metrics You Need In 2026
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy everyone is, so don’t waste your time stressing about meaningless vanity metrics. In this session we will reveal the numbers to pay attention to, freeing […]
Just Existing & Fully Thriving: Amber Rose Gill On How To Turn A Viral Moment Into A Career
If you want to know how to turn a viral moment into a thriving, long-term career, you need to hear from the woman who has not only done it but continues to surprise her community with what she will achieve next. Amber is a broadcaster, podcaster, best-selling author, DJ, entrepreneur and creator with a global […]
From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings
Hunsnet started as a meme account on Instagram, but it fast became a huge online community space for everyone who dares to identify as a Hun. Founded in 2017, Gareth Howells started his page to celebrate Hun culture, which he defines as always positive and funny but never cruel, celebrating British pop culture and humour, […]
My First AI Campaign: How Technology Enabled PUMA To Tell A Life Story
Samuel Barreto is a global marketing leader, speaker, and brand strategist working at the intersection of sport, culture, and business. He currently leads global marketing initiatives at PUMA, shaping campaigns and brand narratives across international markets. In this session he reveals how his first AI campaign came to be, exploring how his team came to […]