Just Existing & Fully Thriving: Amber Rose Gill On Why Being Yourself Is The Key To Connection
If you want to know how to turn a viral moment into a thriving, long-term career, you need to hear from the woman who has not only done it but continues to surprise her community with what she will achieve next. Amber is a broadcaster, podcaster, best-selling author, DJ, entrepreneur and creator with a global […]
From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings
Hunsnet started as a meme account on Instagram, but it fast became a huge online community space for everyone who dares to identify as a Hun. Founded in 2017, Gareth Howells started his page to celebrate Hun culture, which he defines as always positive and funny but never cruel, celebrating British pop culture and humour, […]
My First AI Campaign: How Technology Enabled PUMA To Tell A Life Story
Samuel Barreto is a global marketing leader, speaker, and brand strategist working at the intersection of sport, culture, and business. He currently leads global marketing initiatives at PUMA, shaping campaigns and brand narratives across international markets. In this session he reveals how his first AI campaign came to be, exploring how his team came to […]
Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi
Being a premium brand in today’s economy involves a delicate balance between creating high-end content and working with aspirational creators, and making sure you don’t alienate your fans. These challenges only widen as your business grows, when your OG fans may notice any change in your social content and feel the special feeing that they […]
Redefining Long-Term Creator Relationships In The Fight Against ‘Authenticity’
Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way that broadcasters work with creators has been changing, but this session will explore how this relationship has changed and the opportunities that avail for creators […]
Conquering BeautyTok: Standing Out In An Overcrowded Market
Anna Sheri, otherwise known as @annasbeautyworld, has amassed a 1.5m followerbase across social platforms by consistently posting about self-care and her beauty tricks for clearer skin, healthier hair and more. Today, she unveils how she has built up this loyal and highly engaged followerbase as well as building a working relationship with some of her […]
Frugal Chic – Building a Premium Brand Without Premium Spending
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital products with +10,000 downloads. Her platform empowers people who want more from their finances and careers, particularly those on unconventional paths, and creating long-term wealth regardless […]