Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi

Being a premium brand in today’s economy involves a delicate balance between creating high-end content and working with aspirational creators, and making sure you don’t alienate your fans. These challenges only widen as your business grows, when your OG fans may notice any change in your social content and feel that the vibe has shifted […]

Redefining Long-Term Creator Relationships In The Fight Against ‘Authenticity’

Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way that broadcasters work with creators has been changing, but this session will explore how this relationship has changed and the opportunities that avail for creators […]

Conquering BeautyTok: Standing Out In An Overcrowded Market

Anna Sheri, otherwise known as @annasbeautyworld, has amassed a 1.5m followerbase across social platforms by consistently posting about self-care and her beauty tricks for clearer skin, healthier hair and more. Today, she unveils how she has built up this loyal and highly engaged followerbase as well as building a working relationship with some of her […]

Frugal Chic – Building a Premium Brand Without Premium Spending

The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital products with +10,000 downloads. Her platform empowers people who want more from their finances and careers, particularly those on unconventional paths, and creating long-term wealth regardless […]