What the World’s Biggest Brands Actually Want From Creators
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is getting solved. The question is: are creators keeping up? Nestlé’s Daniele […]
From Coin Flip to Confidence: Scaling the Impact of Creator Marketing
Creator marketing is scaling fast, but making the right content decisions is becoming harder. With so many signals to navigate, it’s not always clear what’s driving real impact. In this fireside conversation, Kantar’s Creative thought leader Vera Sidlova is joined by a senior social platform leader and a creator to explore what sits behind high-performing […]
The Most Trusted Creator Already Works for You
The creator economy is no longer just happening outside your business. Employees are becoming some of the most trusted, credible voices for the brands they work for — but the moment you turn them into a channel, do you risk killing what makes them credible in the first place? In this session, Bianca Brown (UK […]
The Creator Craft Awards
AKA The Crafties! Watch our winners take the stage as we celebrate the best of the last year in creator craft.
Speed Networking: Brands & Creators
New for 2026! In our version of speed ‘dating’, you’ll have five minutes to network, make an impression and spark connections that lead to exciting partnerships.
Afters @ Canteen
Carry on the chats over drinks at Canteen Food Hall & Bar (just 5-mins walk from Magazine), where we’ll be showing the football World Cup semifinal. There’ll be a chance to grab some food from their traders until 9pm too!
Sundowner Drinks
Time to wrap up Day 1 in style with a cold one on the Terrace as you recharge with the community. Take stock of all you’ve learnt and everyone you’ve met with stunning views of the London skyline!
Brand Mixer
Make sure to add to your personal schedule to guarantee your spot! Join our Brand Mixer to exchange industry insights over relaxed conversations. Brands Only.
The Long Game: Building an Audience and Owning It
A fireside conversation about why long-form content is finding new audiences, what it looks like to build something you own that keeps working for you, and where the next opportunity is opening up for UK creators.
The Secret Sauce: How M&S Food Scales and Manages Exponential Social Growth
In an era where digital relevance changes by the minute, how can you maintain the status of a premium, culturally dominant brand like M&S? Striking the balance between creative bravery and operational precision isn’t easy, and we’ll deep dive into how to maintain that balance in this session. This isn’t just social media management, this […]