Going Analogue: Is Offline the New Online?
With more people limiting their screen time in favour of real-world, ‘analogue’ pastimes, we need to ask: what does this mean for the future of digital creation? In this session, Pinterest’s Hannah Ngakane and Naji Basma explore how this offline movement is driving a new era of creative freedom. They will discuss how creators can […]
Scaling Creator Marketing Without Killing Creativity
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]
We Need to Touch Grass: An Influencer Industry Intervention
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy. If you’ve ever felt quietly unsatisfied despite doing everything “right”, this session is for you. Part intervention, part invitation, Charlie Oscar offers a two-step guided trip for marketers […]
Inspiring Creativity In A World Trending Towards AI Slop
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul and genuine perspective. The good news is that as audiences grow increasingly weary of this, the value of authentic, emotionally resonant storytelling has never been […]