Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel

As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]

Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events

When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]

How To Build Confidence & Visibility In Your Career

This session is about making yourself seen in a way that builds confidence and opens doors, even in an industry that keeps changing. Through stories from my own career in influencer marketing (where every job I’ve had has been unadvertised), we’ll explore different ways of being visible, internally within your team and organisation, or externally […]

Stop sleeping on LinkedIn! How creators can monetise the B2B world

LinkedIn is the most slept-on monetisation platform in the creator space right now, and Fatima Khan says that as someone making five-figures a month from brand deals alone, with over 100k followers on the platform. She also runs a six-figure community and coaching business, all built on LinkedIn. So when she talks about monetisation on […]