Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. 

But how can creators and brands alike tap into this quickly expanding market for paid content? In this session we invite Patreon’s UK Aquisitions Manager Emi Geddes – plus a soon-to-be-announced creator – to deliver a masterclass on paving the way to subscription greatness, talking about what differentiates strong paid content from what is freely available, how this content can be pitched to followers, and – what we all want to know – the results that harnessing subscription content can offer.