Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. 

But how can creators and brands alike tap into this quickly expanding market for paid content? In this session we invite Patreon’s UK Aquisitions Manager Emi Geddes to deliver a masterclass on paving the way to subscription greatness, talking about what differentiates strong paid content from what is freely available, how this content can be pitched to followers, and – what we all want to know – the results that harnessing subscription content can offer.