The Creator Economy Grows Up: Policy, Progress, and the Path Ahead
What happens when the fastest-growing sector in the world demands official recognition? We are entering a new era for the creator economy, but how is it being recognised, supported, and understood by those in power? This session will unpack the work happening behind the scenes to secure a sustainable, recognised future for creators. We’ll explain […]
Power to the paywall: Are you subscription-ready?
Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. But how […]
Making The Most Of The Subscription Model & Owning Your Community
From Jamie Oliver waxing lyrical about vinegar to Charli XCX musing on the realities of fame, Substack is a rapidly growing community of publishers and readers that rewards authenticity and thoughtfulness, and is willing to pay for content they love. In this session, Rosie Gee, Head of Entertainment at Substack, and skincare influencer Natalie O’Neill […]
Escape The Algorithm: How To Build Genuine Connection In The Year Of Intentional Content Consumption
Social media feeds feel… repetitive, don’t they? Algorithms increasingly push similar content, flattening what’s considered ‘popular’ and making it incredibly tough for any brand to truly shine. But some brands (think Rhode, Crocs, Loewe) are cutting through. They’re building a unique sense of prestige and desirability, not by following the standard marketing playbook, but by […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events
When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take […]
Testing, Testing: The Metrics You Need In 2026
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy everyone is, so don’t waste your time stressing about meaningless vanity metrics. In this session we will reveal the numbers to pay attention to, freeing […]
Stop sleeping on LinkedIn! How creators can monetise the B2B world
LinkedIn is the most slept-on monetisation platform in the creator space right now, and Fatima Khan says that as someone making five-figures a month from brand deals alone, with over 100k followers on the platform. She also runs a six-figure community and coaching business, all built on LinkedIn. So when she talks about monetisation on […]
Just Existing & Fully Thriving: Amber Rose Gill On How To Turn A Viral Moment Into A Career
If you want to know how to turn a viral moment into a thriving, long-term career, you need to hear from the woman who has not only done it but continues to surprise her community with what she will achieve next. Amber is a broadcaster, podcaster, best-selling author, DJ, entrepreneur and creator with a global […]