Luis Elkes
Luis Elkes is a dynamic creator, presenter, and host whose career spans TV, film, music, and live events. With a knack for putting people at ease, he has interviewed a wide range of celebrities – from Hollywood stars at red-carpet premieres to chart-topping musicians in exclusive junkets – bringing out moments of genuine connection and […]
Naji Basma
I’m a London-based content creator who’s all about telling real stories through visuals that connect with people. I love creating content that feels personal, the kind that draws you in through emotion, detail, and atmosphere. From planning and filming to editing, styling, and sharing the final piece, I handle every part of the process between […]
Hannah Ngakane
With over a decade of shaping global strategy and partnerships at the intersection of retail and technology, Hannah is the Head of Fashion and Beauty Partnerships at Pinterest. She champions the power of community, driving content engagement among merchants, creators, and publishers to create organic marketing strategies that drive measurable impact. Guiding partners through Pinterest’s […]
Going Analogue: Is Offline the New Online?
With more people limiting their screen time in favour of real-world, ‘analogue’ pastimes, we need to ask: what does this mean for the future of digital creation? In this session, Pinterest’s Hannah Ngakane and Naji Basma explore how this offline movement is driving a new era of creative freedom. They will discuss how creators can […]
The Creator Economy Grows Up: Policy, Progress, and the Path Ahead
What happens when the fastest-growing sector in the world demands official recognition? We are entering a new era for the creator economy, but how is it being recognised, supported, and understood by those in power? This session will unpack the work happening behind the scenes to secure a sustainable, recognised future for creators. We’ll explain […]
Dr Simon Clark
Dr Simon Clark is a science communicator and author from Bath, UK, with a Master’s degree in physics from the University of Oxford and a PhD from the University of Exeter. He began creating YouTube videos in 2010 helping disadvantaged students apply to top universities, later shifting to science education and climate-focused content. Since then […]
Lord Ed Vaizey
Ed Vaizey is a member of the House of Lords, where he sits on the Communications and Digital Committee. He is the Co-Chair of a dedicated cross-party All-Party Parliamentary Group (APPG) that was launched in 2025 to represent UK creators, with a mission to “champion” their social and economic contribution and deepen policymakers’ understanding of the creator […]
Murphy Hopkins-Hubbard
Murphy Hopkins-Hubbard is the Founder of Stamp, the certification and trustmark for the creator economy. Passionate about the intersection of technology, ethics, and influence, she is building the standards and infrastructure that help creators, brands, and agencies earn trust, reduce risk, and make influence a force for good.
Natalie O’Neill
Natalie O’Neill is one of the UK’s most influential skincare enthusiasts with a combined following of over 1.4 million across her Instagram, TikTok, YouTube and Substack platforms. Her mission is simple: to demystify the skincare industry and democratise skincare information on a mass scale. Her Substack has become one of the standout examples of creator-led […]
Scaling Creator Marketing Without Killing Creativity
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]