Emma Odendaal
Emma Odendaal is dentsu’s Head of Influence for EMEA, leading creator marketing strategy and operations across 20+ markets for some of the world’s biggest brands. With a focus on integrating influencer marketing into the broader media and creative ecosystem, she’s known for building scalable, data-led creator programs that still deliver cultural impact.
We Need to Touch Grass: An Influencer Industry Intervention
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy. If you’ve ever felt quietly unsatisfied despite doing everything “right”, this session is for you. Part intervention, part invitation, Charlie Oscar offers a two-step guided trip for marketers […]
James Connelly
James Connelly is the Founder & CEO of Charlie Oscar. Having built, scaled and successfully exited his first business, James now advises leaderson how to drive sustainable growth, improve marketing effectiveness and strengthencommercial performance through marketing. James has worked with global brands suchas Apple, Expedia Group and Meta to ambitious scale-ups and challenger businessesseeking to […]
Sasha Jeppesen
Sasha is a multi-hyphenate brand marketer, strategist, and creative with over a decade of experience spanning agencies, global brands, and venture-backed companies. She is passionate about the intersection of brands, influencers, culture, and entertainment, and specialises in helping brands build relevance, sustain leadership, and create meaningful connections with audiences through these powerful touchpoints. Throughout her […]
Olivia Mitchell-Bent
Olivia MB is a cultural strategist specialising in creator marketing, brand partnerships, andorganic audience growth. Through her work at Drip as Head of Events and Social, she has ledcampaigns across festivals, live events, social media and creator ecosystems, helping the brandto connect culturally with commercial growth. Passionate about building creative and disruptivestrategies that go beyond […]
Emily English
Emily is a BSc nutritionist and three-time No.1 Sunday Times bestselling author. A graduate of King’s College London, she has built a loyal following by blending nutrition science with the joy of great food. Her cookbooks So Good, Live to Eat and So Good Express all debuted at No.1 on the Sunday Times Bestseller List. […]
Misha Metcalfe
Licence to Influence: How We Built the Creator Campaign Behind 007 First Light
At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global worked with the game studios IO Interactive to help launch the game with some mega creators, using Kolsquare’s platform for the creator data intelligence and results […]
Emi Geddes
After supporting creators in podcasting at Acast, she joined Patreon in 2024 as their first UK employee and now leads creator acquisitions across Europe, scouting exceptional talent ready to build direct relationships with their fans and earn a living doing what they love.
Power to the paywall: Are you subscription-ready?
Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. But how […]