Annabel Harris
Annabel is an Account Director at leading global influencer marketing agency, The Goat Agency. With over seven years’ experience in influencer marketing, she has led on global campaigns for the likes of 3M, AkzoNobel, Pentland and The Coca-Cola Company. In her role, she implements insight-driven social-first strategies for clients, ensuring they get the most value […]
Escape The Algorithm: How To Build Genuine Connection In The Year Of Intentional Content Consumption
Social media feeds feel… repetitive, don’t they? Algorithms increasingly push similar content, flattening what’s considered ‘popular’ and making it incredibly tough for any brand to truly shine. But some brands (think Rhode, Crocs, Loewe) are cutting through. They’re building a unique sense of prestige and desirability, not by following the standard marketing playbook, but by […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events
When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]
Why Creator Wellbeing MUST BE Number One Priority In 2026
With many creators experiencing burnout at some point in their career, this session will explore how the industry can better support our talent, particularly with creators getting younger and younger. We’ll ask where the responsibility lies and how the creator economy is adapting to create a more supportive working environment for everyone involved. Together, we […]
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take […]
Inspiring Creativity In A World Trending Towards AI Slop
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul and genuine perspective. The good news is that as audiences grow increasingly weary of this, the value of authentic, emotionally resonant storytelling has never been […]
How To Build Confidence & Visibility In Your Career
This session is about making yourself seen in a way that builds confidence and opens doors, even in an industry that keeps changing. Through stories from my own career in influencer marketing (where every job I’ve had has been unadvertised), we’ll explore different ways of being visible, internally within your team and organisation, or externally […]
Building Creator Wealth: Taking The Leap & Going Full Time
Transitioning from a side-hustle creator to a full-time business owner is one of the most exhilarating – and terrifying – pivots a person can make. But how do you move from “making some money” to “building a sustainable career”, and what might go wrong along the way? In this session, we peel back the curtain […]
Building Creator Wealth: Crafting A Content Career Without Quitting Your Day Job
According to Influencer’s 2025 report, only 12% of creators produce content full-time, with many creators seeing the craft as a ‘side hustle’. So how can we help creators start to build this career alongside their 9-5, meeting people at a place that feels realistic in the current economy? This session breaks down the real starting […]