Testing, Testing: The Metrics You Need In 2026
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy everyone is, so don’t waste your time stressing about meaningless vanity metrics. In this session we will reveal the numbers to pay attention to, freeing […]
Paige Smith
Paige Smith is the Brand Social & Influencer Marketing lead at Sky, where she leads an influencer department of 16. She has a decade of industry expertise spanning PR, Influencer, and Social. She has successfully launched major shows and brands in the UK and EU, and her portfolio boasts brands like Unilever, Live Nation, YSL, Deliveroo, W Hotels, Coal […]
Georgia Goodwin
Georgia Goodwin is the Managing Director EMEA at PMG. She stepped into this role in May following PMG’s acquisition of Digital Voices. She leads major partnerships with brands like Kimberly-Clark, Unilever, and DoorDash. With over 15 years in advertising, Georgia has held senior roles at Wavemaker and Dentsu, earning recognition on Media Week’s and Hello Partner’s 30 Under […]
Yasar Ahmad
20+ award-winning Talent & Organisational Change leader. He has strategised for First Ministers, Content Creators & C-suite executives at the likes of NHS, Amazon, Google, Deloitte and more. He’s the Founder of OVD Lab and has built a following of 1.5 million professionals in 12 months teaching how behavioural science, AI and Human experience propel your professional […]
Ben Moore
Ben Moore is the Senior Streaming Executive at GOSH Charity, where he works at the intersection of creators, community, and cause. With a 17-year track record in the creator economy, he’s helped bring to life award-winning fundraising campaigns for UNICEF UK and Make-A-Wish Foundation, showing what’s possible when online audiences come together for good.
Rachel Henderson
Rachel is a specialist in the UK’s creator fundraising space, dedicated to building programs that actually work for creators. During her time at Samaritans, she established their creator fundraising program on the belief that you don’t need a million followers to make a massive difference. Her career highlights include supporting the chart-topping charity single from […]
Julian Barrell
Julian has nearly thirty years experience of working in fundraising and with UK based charities, including long-term Director roles with The King’s Trust and Access Sport. Over the past few years Julian has developed a fascination with creator-led fundraising, which has led him to Jingle Jam where he acts as the sole employee and has established […]
Stuart Thomas
Stuart Thomas joined LNER as Communications Director in September 2023 after a 30-year career in broadcast media. Most recently he was Head of the Midlands for the BBC. Previously he was the Editor of London Tonight at ITN and ran the radio station LBC. Stuart lives in Nottinghamshire with his wife and three children.
Chris Baughen
Chris is a senior audio executive with over 25 years’ experience across radio, streaming, podcasts and digital media, with a proven track record of delivering award-winning content and driving audience and revenue growth in the UK and internationally. He has won multiple industry awards, including British Podcast Awards, Sony Radio Awards and Cannes Lions, and […]
Becky Lamb-Pritchard
Becky Lamb-Pritchard is Head of Podcast Growth & Partnerships at This Is Distorted and a Board Director at Audio UK. She creates award-winning branded podcasts that audiences return to, including LNER’s Routes, which won a Branded Content Award in 2025. With over 20 years in audio, she’s known for building innovative, audience-first podcast strategies that […]