From Always-On to Always-Authentic: How Brands Leverage Partner Marketing to Scale Creator Campaigns
In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging affiliate and partner marketing solutions to fuel scalable, authentic creator strategies. Join Rakuten Advertising as we sit down with LTK to discuss how they are navigating the evolving creator […]
Make it Your Way On TikTok
When your content feels like you, people notice. Hear from creators on our panel about how they built momentum on TikTok through finding their niche, harnessing growth, and turning views into rewards and recognition.
Build Your Business on TikTok: Starting with What You Love
Join three TikTok creators from completely different niches as they share how they turned passion into profession. Through real stories, standout content examples and candid conversation, they’ll reveal how they found their niche, built loyal communities, secured brand partnerships and leveraged TikTok’s monetisation opportunities to create sustainable creator businesses.
The Future is Live: How Streaming is Reshaping Entertainment Culture
Live streaming has evolved from a niche format into one of the most influential forces shaping how people consume entertainment, culture and community online. In this session, Pontus and a selection of Twitch creators will explore the rapid growth of live streaming and its expansion beyond gaming into sport, music, lifestyle and major cultural moments. […]
What the World’s Biggest Brands Actually Want From Creators
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is getting solved. The question is: are creators keeping up? Nestlé’s Daniele […]
From Coin Flip to Confidence: Scaling the Impact of Creator Marketing
Creator marketing is scaling fast, but making the right content decisions is becoming harder. With so many signals to navigate, it’s not always clear what’s driving real impact. In this fireside conversation, Kantar’s Creative thought leader Vera Sidlova is joined by a senior social platform leader and a creator to explore what sits behind high-performing […]
The New Creator’s Toolkit – From Ideas to Audience, Fast
The fear that AI flattens your creativity gets the story backwards. In this fireside conversation, creators Kladi, Siobhán Maroney (They Are Creative), and Suhit Amin sit down to unpack how AI can become a creator’s edge. They’ll share how to protect your voice while moving faster than ever, from first idea to finished post. Expect honest […]
The Secret Sauce: How M&S Food Scales and Manages Exponential Social Growth
In an era where digital relevance changes by the minute, how can you maintain the status of a premium, culturally dominant brand like M&S? Striking the balance between creative bravery and operational precision isn’t easy, and we’ll deep dive into how to maintain that balance in this session. This isn’t just social media management, this […]
Scaling Creator Marketing Without Killing Creativity
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]
Inspiring Creativity In A World Trending Towards AI Slop
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul and genuine perspective. The good news is that as audiences grow increasingly weary of this, the value of authentic, emotionally resonant storytelling has never been […]