Licence to Influence: How We Built the Creator Campaign Behind 007 First Light
At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global worked with the game studios IO Interactive to help launch the game with some mega creators, using Kolsquare’s platform for the creator data intelligence and results […]
Power to the paywall: Are you subscription-ready?
Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. But how […]
Making The Most Of The Subscription Model & Owning Your Community
From Jamie Oliver waxing lyrical about vinegar to Charli XCX musing on the realities of fame, Substack is a rapidly growing community of publishers and readers that rewards authenticity and thoughtfulness, and is willing to pay for content they love. In this session, Rosie Gee, Head of Entertainment at Substack, and a successful to-be-announced creator […]
What Most Creators Get Wrong (And How To Fix It)
Most creators don’t make money, and if they do, their revenue stream is constantly at risk of vanishing overnight. They don’t lack talent – they’re simply over-optimising for the short term. In this rapid-fire conversation, Manychat CMO Ido Mart and creator Grace Andrews (ex-Diary of a CEO) get honest about what it actually looks like to build […]
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take […]