Power to the paywall: Are you subscription-ready?
Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. But how […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]