Unlocking Growth on Spotify: Best Practices & What’s Next
With millions of fans discovering new content on Spotify every day, the opportunity for creators has never been bigger. Whether you’re just starting out or looking to level up, this workshop will give you best practices to help your content perform its best. Hear directly from Spotify Partner Managers Rachel Simpson and Evie Chiles as […]
Your Influencer Strategy Is Broken. Stop Choosing Between Brand and Performance.
Most brands are still treating influencer marketing as a binary choice: invest in brand building or chase performance. That thinking is outdated and it’s costing real revenue. A few years ago, the playbook was simple: hire a big name, get exposure, hope it converts. That era is over. Audiences are smarter, trust is harder to […]
Scaling Creator Marketing Without Killing Creativity
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather than distinctive, effective creative. The core question is: how can brands scale creator marketing without losing the creativity and authenticity that make it work in the […]
We Need to Touch Grass: An Influencer Industry Intervention
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy. If you’ve ever felt quietly unsatisfied despite doing everything “right”, this session is for you. Part intervention, part invitation, Charlie Oscar offers a two-step guided trip for marketers […]
Power to the paywall: Are you subscription-ready?
Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. But how […]
Making The Most Of The Subscription Model & Owning Your Community
From Jamie Oliver waxing lyrical about vinegar to Charli XCX musing on the realities of fame, Substack is a rapidly growing community of publishers and readers that rewards authenticity and thoughtfulness, and is willing to pay for content they love. In this session, Rosie Gee, Head of Entertainment at Substack, and skincare influencer Natalie O’Neill […]
What Most Creators Get Wrong (And How To Fix It)
Most creators don’t make money, and if they do, their revenue stream is constantly at risk of vanishing overnight. They don’t lack talent – they’re simply over-optimising for the short term. In this rapid-fire conversation, Manychat CMO Ido Mart and creator Grace Andrews (ex-Diary of a CEO) get honest about what it actually looks like to build […]
How To Build Confidence & Visibility In Your Career
This session is about making yourself seen in a way that builds confidence and opens doors, even in an industry that keeps changing. Through stories from my own career in influencer marketing (where every job I’ve had has been unadvertised), we’ll explore different ways of being visible, internally within your team and organisation, or externally […]
Building Creator Wealth: Taking The Leap & Going Full Time
Transitioning from a side-hustle creator to a full-time business owner is one of the most exhilarating – and terrifying – pivots a person can make. But how do you move from “making some money” to “building a sustainable career”, and what might go wrong along the way? In this session, we peel back the curtain […]
Building Creator Wealth: Crafting A Content Career Without Quitting Your Day Job
According to Influencer’s 2025 report, only 12% of creators produce content full-time, with many creators seeing the craft as a ‘side hustle’. So how can we help creators start to build this career alongside their 9-5, meeting people at a place that feels realistic in the current economy? This session breaks down the real starting […]