The IRL Advantage: Why the Next Creator Boom Happens Offline
Content is going from scarce to abundant to infinite. As AI industrialises the feed, something else is becoming precious: human presence, craft, and real connection. The creators who see this first have a head start on a revenue stream that’s entirely in their control. Yalin Solmaz (EMEA Acquisitions Lead, Airbnb Experiences) spent seven years at YouTube […]
Creators as Entrepreneurs
A session with industry experts and top creators that will explore the ‘startup to scale up’ journey. Join us to learn how to transition from a solo creator to a savvy business owner, manage operations, and hire effectively at every stage of growth.
The Most Trusted Creator Already Works for You
The creator economy is no longer just happening outside your business. Employees are becoming some of the most trusted, credible voices for the brands they work for — but the moment you turn them into a channel, do you risk killing what makes them credible in the first place? In this session, Bianca Brown (UK […]
The Long Game: Building an Audience and Owning It
A fireside conversation about why long-form content is finding new audiences, what it looks like to build something you own that keeps working for you, and where the next opportunity is opening up for UK creators.
The Creator Economy Grows Up: Policy, Progress, and the Path Ahead
What happens when the fastest-growing sector in the world demands official recognition? We are entering a new era for the creator economy, but how is it being recognised, supported, and understood by those in power? This session will unpack the work happening behind the scenes to secure a sustainable, recognised future for creators. We’ll explain […]
We Need to Touch Grass: An Influencer Industry Intervention
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy. If you’ve ever felt quietly unsatisfied despite doing everything “right”, this session is for you. Part intervention, part invitation, Charlie Oscar offers a two-step guided trip for marketers […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events
When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]
Why Creator Wellbeing MUST BE Number One Priority In 2026
With many creators experiencing burnout at some point in their career, this session will explore how the industry can better support our talent, particularly with creators getting younger and younger. We’ll ask where the responsibility lies and how the creator economy is adapting to create a more supportive working environment for everyone involved. Together, we […]
Building Creator Wealth: Taking The Leap & Going Full Time
Transitioning from a side-hustle creator to a full-time business owner is one of the most exhilarating – and terrifying – pivots a person can make. But how do you move from “making some money” to “building a sustainable career”, and what might go wrong along the way? In this session, we peel back the curtain […]