Meta x Humantra: Building Confidence in Your Brand Partnerships
What actually turns a one-off brand deal into a lasting partnership? No fluff, no corporate speak. Just an honest conversation between a brand and a creator who’ve built together, hosted by Meta. Expect myth-busting, a real campaign case study, and advice you can use the moment you leave the room.
VIP Only: Ask Me Anything with Niall MacMillan
Niall MacMillan is a UK-based comedy creator who has built a massive global community of over 10 million followers across TikTok, Instagram, YouTube, and Facebook. Specialising in a unique “silent character” format, his physical comedy sketches bypass language barriers to average 150-200 million views every single month. By treating his comedy as a globally scalable […]
Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships
What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Join Jen Rankine, Principal Manager of Global Content Creators at Skyscanner, and popular value travel creator Rob Adcock, for an exclusive, behind-the-scenes look at the matchmaking process between global brands and […]
Build Your Business on TikTok: Starting with What You Love
Join three TikTok creators from completely different niches as they share how they turned passion into profession. Through real stories, standout content examples and candid conversation, they’ll reveal how they found their niche, built loyal communities, secured brand partnerships and leveraged TikTok’s monetisation opportunities to create sustainable creator businesses.
Unlock Brand Deals on YouTube – Inside a Successful Brand Deal
YouTube is the biggest opportunity for brand deals. Learn how to unlock brand deals on YouTube. This session features a deep dive into a successful real-world case study. Join us alongside a brand, agency, and creator to learn practical strategies that will help you collaborate more effectively and maximise your business potential on the platform.
What the World’s Biggest Brands Actually Want From Creators
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is getting solved. The question is: are creators keeping up? Nestlé’s Daniele […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Creator-Led Fundraising: A Masterclass In Creator-Driven Charity Events
When the Sidemen Charity Football Match an astonishing £6.2m earlier this year, it sent a clear signal to the industry: the so-called ‘creator effect’ isn’t going anywhere. While these massive stadium events grab the headlines, creator-led fundraising has been quietly driving success for charities behind the scenes for years. From large-scale in-person gaming streams to viral […]
From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings
Hunsnet started as a meme account on Instagram, but it fast became a huge online community space for everyone who dares to identify as a Hun. Founded in 2017, Gareth Howells started his page to celebrate Hun culture, which he defines as always positive and funny but never cruel, celebrating British pop culture and humour, […]
Redefining Long-Term Creator Relationships In The Fight Against ‘Authenticity’
Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way that broadcasters work with creators has been changing, but this session will explore how this relationship has changed and the opportunities that avail for creators […]