With creators pushing more than ever to own their audience and outputs, the entire industry is shifting. Brands are extending previously untapped opportunities to their most valued creators, from bringing them in as permanent employees to offering equity, in the hope that these longer term relationships will lead to more effective campaigns and stronger ROI.

While the sector has finally gained recognition as a serious enterprise, expectations about what creator marketing should achieve have skyrocketed. At the same time, broader changes to search discovery are fundamentally changing how consumers find both brands and creators, leading the industry to scramble to keep up.

CreatorFest will explore how these shifts will redistribute the power balance of the sector, how the industry as a whole will generate growth and value in this new era, and why new technological developments will drastically impact the industry. 

The creator economy’s leading agencies, brands, creators and tech platforms will come together to decipher what the business of influence really means in 2027, and how we can work together to move past our challenges and leverage the undeniable strength and innovation we have in this sector.