The Creator Economy Grows Up: Policy, Progress, and the Path Ahead
What happens when the fastest-growing sector in the world demands official recognition? We are entering a new era for the creator economy, but how is it being recognised, supported, and understood by those in power? This session will unpack the work happening behind the scenes to secure a sustainable, recognised future for creators. We’ll explain […]
Power to the paywall: Are you subscription-ready?
Creators are increasingly using subscription models such as Patreon to generate predictable revenue and moving beyond reliance on inconsistent ad revenue or one-off brand deals. As influencers seek a more stable working environment, this model hopefully signals the start of a new era, where content creators can rely on a more regular income. But how […]
Making The Most Of The Subscription Model & Owning Your Community
From Jamie Oliver waxing lyrical about vinegar to Charli XCX musing on the realities of fame, Substack is a rapidly growing community of publishers and readers that rewards authenticity and thoughtfulness, and is willing to pay for content they love. In this session, Rosie Gee, Head of Entertainment at Substack, and skincare influencer Natalie O’Neill […]
What Most Creators Get Wrong (And How To Fix It)
Most creators don’t make money, and if they do, their revenue stream is constantly at risk of vanishing overnight. They don’t lack talent – they’re simply over-optimising for the short term. In this rapid-fire conversation, Manychat CMO Ido Mart and creator Grace Andrews (ex-Diary of a CEO) get honest about what it actually looks like to build […]
Why Brands Are Betting on Podcasts: Audio as a Strategic Marketing Channel
As traditional marketing channels become more saturated and less trusted, brands are turning to podcasts as a powerful way to build deeper, more meaningful relationships with their audiences. No longer just an advertising channel, podcasting is emerging as a strategic platform for brand storytelling and long-term audience engagement. This session explores how brands are using podcasts as sustained content ecosystems that drive affinity […]
Why Creator Wellbeing MUST BE Number One Priority In 2026
With many creators experiencing burnout at some point in their career, this session will explore how the industry can better support our talent, particularly with creators getting younger and younger. We’ll ask where the responsibility lies and how the creator economy is adapting to create a more supportive working environment for everyone involved. Together, we […]
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
This session sets the scene for how creators have become today’s primary culture-makers – and why that cultural power is now driving measurable commercial results in entertainment. As major studios look well beyond their first wave of creator partnerships and get comfortable with the importance of a creator-led strategy, the conversation examines what it means to take […]
Inspiring Creativity In A World Trending Towards AI Slop
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul and genuine perspective. The good news is that as audiences grow increasingly weary of this, the value of authentic, emotionally resonant storytelling has never been […]
Building Creator Wealth: Taking The Leap & Going Full Time
Transitioning from a side-hustle creator to a full-time business owner is one of the most exhilarating – and terrifying – pivots a person can make. But how do you move from “making some money” to “building a sustainable career”, and what might go wrong along the way? In this session, we peel back the curtain […]
Building Creator Wealth: Crafting A Content Career Without Quitting Your Day Job
According to Influencer’s 2025 report, only 12% of creators produce content full-time, with many creators seeing the craft as a ‘side hustle’. So how can we help creators start to build this career alongside their 9-5, meeting people at a place that feels realistic in the current economy? This session breaks down the real starting […]